
ROY
ROGERS
FREDRICK MD
BRANDING
Roy Rogers Restaurants is a fast-food chain known for its hearty American fare, including burgers, chicken, and roast beef sandwiches. With a focus on quality ingredients and a customizable dining experience through their Fixin's Bar, Roy Rogers offers a welcoming atmosphere for families and fast-food enthusiasts primarily in the Mid-Atlantic and Northeastern United States.
CREDITS
DESIGN TEAM
KELSEY DADDIO & MEGHAN KELLY
APPLICATIONS
INDESIGN + PHOTOSHOP +LIGHTROOM
DESIGNER
COLTON WRIGHT & BILL HARTMAN

In addition to the strategies mentioned, our team also implemented a multi-platform advertising approach to maximize the reach of the Dynamite Burger campaign. We leveraged not only social media channels but also traditional advertising mediums such as billboards, radio spots, and targeted digital ads. This ensured that the message of the spicy new menu item was broadcasted far and wide, capturing the attention of potential customers across various demographics.


The Dynamite Burger campaign for Roy Rogers involved the creation of a new spicy burger menu item. The campaign aimed to target a younger audience and generate social media buzz. The marketing strategy included eye-catching visuals, social media promotions, and partnerships with influencers. The campaign successfully increased sales and attracted new customers to the restaurant. The Dynamite Burger was a hit among spicy food lovers and helped cement Roy Rogers' position as a top fast-food chain in the region.


Moreover, to engage with the younger audience, we organized interactive events and contests centered around the Dynamite Burger. These events encouraged participation and created a sense of excitement and community around the product launch. From spicy eating challenges to themed parties, each activation was designed to generate buzz and drive foot traffic to Roy Rogers locations.






