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KIRKLANDS

NASHVILLE TN

BRANDING

Kirkland's Home, founded in 1966 by Carl and Robert Kirkland, has maintained a steadfast commitment to providing stylish home furnishings at affordable prices. Over the years, the brand has evolved from a franchised gift shop to a nationwide home decor retailer, offering a curated selection of furniture, decor, and accessories. With an emphasis on value, quality, and customer satisfaction, Kirkland's Home has become a trusted destination for savvy shoppers seeking both style and savings. Today, headquartered in Nashville, TN, Kirkland's Home operates 344 stores across 35 states and continues to uphold its culture of caring through community partnerships and a diverse, inclusive work environment.

CREDITS

SERVICES TEAM

CAROLINE SHARPNACK, ELYSSA LEAVELL & SHEA SMITH

APPLICATIONS

INDESIGN + ILLUSTRATOR + PHOTOSHOP

ART DIRECTOR & DESIGNER

COLTON WRIGHT & SHEA SMITH

Kirkland's launched the "Falling for Autumn" campaign to promote its autumn collection. Our aim for the campaign was to create an autumnal atmosphere in customers' homes by offering them seasonal products such as fall foliage, pumpkins, and scarecrows. The campaign included storefront, a themed sweepstake with the chance to win a shopping spree, and a seasonal catalog. The company also hosted in-store events offering customers the opportunity to experience the autumn season through festive activities. The campaign was successful in attracting customers and promoting Kirkland's autumn collection.

For the "Falling For Autumn" campaign, my process began in the photo studio, where I meticulously researched current fall trends to inform our creative direction. Collaborating closely with photographers, we captured compelling visual content that epitomized the essence of autumn. Concurrently, I worked hand-in-hand with the marketing team to craft engaging email campaigns designed to catch the eye and evoke the spirit of the season, ultimately enticing customers to indulge in our autumn-inspired offerings.

Additionally, I orchestrated the design and placement of eye-catching in-store signage, further enhancing the campaign's impact and ensuring a seamless offline-to-online customer journey.

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© 2024 Colton Wright

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