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DC
LOTTERY

WASHINGTON DC

BRANDING

Since 1982, the DC Lottery has been a significant part of the community, awarding over $4.6 billion in prizes to lucky winners. Beyond the excitement of winning, the DC Lottery plays a vital role in supporting the District. It has contributed more than $2.3 billion to the District’s General Fund, which helps fund essential services for residents. Additionally, by licensing charitable gaming activities, the DC Lottery has helped local nonprofits raise over $137.3 million for important social causes. The DC Lottery is more than just games; it's about giving back to the community.

CREDITS

DESIGN TEAM

KELSEY DADDIO & MEGHAN KELLY

APPLICATIONS

INDESIGN + PHOTOSHOP + AFTER EFFECTS

DESIGNER

COLTON WRIGHT & BILL HARTMAN

The creative process for the DC Lottery's Roaring Cash campaign involved a thorough research of the 1920s era to recreate the essence of the times. We used art deco elements, vibrant colors, and bold typography to create the campaign's visuals. The campaign's impact was significant due to its nostalgic yet modern approach, captivating the audience's attention. It was the perfect homage to highlight the era's opulence and grandeur, infusing the same excitement and glamour into the DC Lottery brand.

The Roaring Cash campaign for DC Lottery was designed to attract new players and promote awareness of the various instant win games offered. The campaign focused on the thrill of winning big and targeted younger players through social media, digital advertising, and experiential activations. The creative elements incorporated elements of animation, glamour and a 1920's theme to evoke excitement and ring in the modern age of roaring 20's.

We also worked on the storyboard and execution for the DC Lottery’s "Roaring Cash" campaign commercial, bringing the excitement and anticipation of the lottery to life on screen. The DC Lottery is more than just games; it's about giving back to the community and creating memorable experiences...and that is exactly what we did.

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© 2024 Colton Wright

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