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OCEAN CITY
SWEEPS

OCEAN CITY MD

WEB DEVELOPMENT

Ocean City, Maryland is a destination. It’s a place to visit and enjoy. But as a brand, it has a personality. It connects with people. And to encourage a connection that resonates with our audience consistently, it’s important to maintain brand guidelines. Use this guide as a framework for developing all brand communications. Its principles will differentiate the Ocean City, Maryland brand and ensure cohesion between all its offerings.

CREDITS

SERVICE TEAM

DOM YEPES & Sara Vogal

APPLICATIONS

FIGMA + ADOBE XD + PHOTOSHOP

DESIGN + DEVELOPMENT

COLTON WRIGHT & ROB BOCK

Here's what we did: We created a sweepstakes landing page with a uniform design strategy across all media, featuring a bold yellow background, smile-masked hero image, and concise headlines. We integrated renderings of their new van model, along with photography placed seamlessly into the layout and we also partnered with three local influencers to boost reach. With these strategic choices, our campaign is poised to engage and drive participation effectively.

  • Instagram
  • LinkedIn

© 2024 Colton Wright

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