Ocean City, Maryland is a destination. It’s a place to visit and enjoy. But as a brand, it has a personality. It connects with people. And to encourage a connection that resonates with our audience consistently, it’s important to maintain brand guidelines. Use this guide as a framework for developing all brand communications. Its principles will differentiate the Ocean City, Maryland brand and ensure cohesion between all its offerings.
CREDITS
SERVICE TEAM
DOM YEPES & Sara Vogal
APPLICATIONS
FIGMA + ADOBE XD + PHOTOSHOP
DESIGN + DEVELOPMENT
COLTON WRIGHT & ROB BOCK





Here's what we did: We created a sweepstakes landing page with a uniform design strategy across all media, featuring a bold yellow background, smile-masked hero image, and concise headlines. We integrated renderings of their new van model, along with photography placed seamlessly into the layout and we also partnered with three local influencers to boost reach. With these strategic choices, our campaign is poised to engage and drive participation effectively.

