Roy Rogers

Roy Rogers is a chain of fast-food restaurants that specialize in roast beef and fried chicken. They have over 50 locations in the United States, primarily in the Mid-Atlantic region. 
 

The Dynamite Burger campaign for Roy Rogers involved the creation of a new spicy burger menu item. The campaign aimed to target a younger audience and generate social media buzz. The marketing strategy included eye-catching visuals, social media promotions, and partnerships with influencers. The campaign successfully increased sales and attracted new customers to the restaurant. The Dynamite Burger was a hit among spicy food lovers and helped cement Roy Rogers' position as a top fast-food chain in the region.