DC Lottery

The Roaring Cash campaign for DC Lottery was designed to attract new players and promote awareness of the various instant win games offered. The campaign focused on the thrill of winning big and targeted younger players through social media, digital advertising, and experiential activations. The creative elements incorporated elements of animation, glamour and a 1920's theme to evoke excitement and ring in the modern age of roaring 20's.

The creative process for the DC Lottery's Roaring Cash campaign involved a thorough research of the 1920s era to recreate the essence of the times. We used art deco elements, vibrant colors, and bold typography to create the campaign's visuals. The campaign's impact was significant due to its nostalgic yet modern approach, captivating the audience's attention. It was the perfect homage to highlight the era's opulence and grandeur, infusing the same excitement and glamour into the DC Lottery brand.